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The Productivity Paradox: Why Doing Less is Often the Key to Achieving More

In our “always-on” culture, we tend to wear our busyness like a badge of honor. We juggle endless tabs, back-to-back meetings, and a notification feed that never sleeps. But have you ever reached the end of an exhausting 10-hour day only to realize you didn’t actually finish your most important task? This is the Productivity […]

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The Inverted Funnel: A Digital Marketer’s Blueprint for Restaurant Growth in 2026

In 2026, the cost of acquiring a new customer has reached an all-time high. If your restaurant’s growth strategy is still “post a photo and pray for new followers,” you’re playing a losing game. As a digital marketer, I’ve seen the landscape shift. We are moving away from broad-spectrum awareness and toward precision-targeted retention. Here

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